Britain
YuMOVE
Joint and digestive supplements from a British specialist that sets out its ingredients and amounts clearly.
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The story.
YuMOVE's story begins with Charlie, a chocolate Labrador whose changing mobility inspired founders John Davies and Dr John Howie to look more closely at pet supplements. Their business started in 2006; what began with skin-and-coat nutrition grew into a range that now includes joint and digestive care.
Why it caught our attention
What caught our attention is the specialist focus rather than the sheer number of promises. Ingredient information is relatively easy to find, and the products are organised around recognisable needs. As with any supplement, the formulation and intended use matter more than the headline.
Sources: yumove.co.uk/blogs/pr/celebrating-15-years-of-lintbells, yumove.co.uk/blogs/pr/yumoves-new-packaging
The selection.
Chosen against the LONGTALE Selection Standard.
Independently selected by LONGTALE. No commercial partnership or endorsement is implied.