Exceptional products deserve a considered home.
We’re building a more thoughtful destination for pet health and wellbeing: distinctive independent brands, useful editorial and a belief that better choices begin with understanding what makes a product worthwhile.
Introduce your brandFewer products. Better reasons.
LONGTALE is intentionally selective. We aren’t looking to list thousands of interchangeable products. We look for the ones we can explain clearly and present with conviction: products that earn their place through what they do and how well they’re made.
Read our Selection StandardA simple beginning.
No supplier portal or registration process. Just a conversation.
Introduce your brand
Tell us who you are and which products you believe belong with LONGTALE. A short note and product list are enough to begin.
Discuss the detail
We discuss product suitability, wholesale terms, packaging and labelling requirements.
Agree an opening assortment
Where it makes sense for both sides, we agree a small, practical first order of selected SKUs.
Grow the relationship
We develop the range and retail relationship together as the business progresses.