A life
well shared.
We’re building a considered destination for pet wellbeing. Beginning with exceptional ideas from Britain and the Nordics, and a belief that fewer, better-understood choices can be more useful.

Starting with discovery.
Our first chapter brings together researched products, brand stories and practical editorial context. The purpose is to understand why a product belongs, before asking anyone to choose it. LONGTALE does not currently take product orders or fulfil purchases.
Relationships come next.
We hope to build genuine relationships with a small group of brands. An editorial selection does not imply an agreement, endorsement or commercial relationship.
A longer view of wellbeing.
Over time, we intend to connect everyday care with veterinarian-led screening and owner-authorised health records, beginning with pilot conversations in Helsinki, Finland, and with the UK and Hong Kong as potential future markets. Screening, appointments and health records are not yet available.
About health screening Explore veterinary partnerships